Social Media

Social media refers to digital platforms and technologies that enable users to create, share, and engage with content and each other. These platforms facilitate communication and interaction among individuals and groups through the sharing of text, images, videos, and other multimedia. Social media encompasses a wide range of applications, including social networking sites (like Facebook and LinkedIn), microblogging platforms (like Twitter), photo and video sharing sites (such as Instagram and TikTok), and messaging services (like WhatsApp and Messenger).

The primary characteristics of social media include user-generated content, interactivity, and the ability to connect users with similar interests or relationships. Social media serves various purposes, from personal communication and social networking to marketing, brand promotion, and information dissemination. The rise of social media has transformed how people communicate and interact, influencing social behavior, culture, and even public opinion on a global scale.